“What came to mind? Was it just human-shaped, or did it look almost like a human? Was it male or female? Was it the same height as you? Could it speak? What was it doing?
Culture is an important aspect in the development of robots, and the assignation of particular gendered characteristics to them depending on the culture they are embedded in.”
If Kartini was still here, we’d like to ask her if she would emancipate women role embodied in a robot.
In Indonesia, bot emerging adapted by companies to serve customers, directly or indirectly. The bot is usually embodied as a customer advisor, sales, helpdesk, or HR in the system.
We know chatbot must represent the value of the target audience to grasp its persona. But we’ve come to wonder why majority on earth the existing chatbot is preferred as female? See for yourself: Alexa, Siri, and the vast majority of our clients’ bot. The choice of chatbot gender has become a complete pattern.
Social cues (e.g., gender, age) are important design features of chatbots, so it’s easier for the engineer to associate the bot with the universe human living in.
Karl Fredric MacDorman, a computer scientist and expert in human-computer interaction at Indiana University-Purdue University Indianapolis said, one reason for the glut of female artificial intelligences (AIs) and androids (robots designed to look or act like humans) may be that these machines tend to perform jobs that have traditionally been associated with women.
Note that the term robot traces back to the Czech word “Robotnik,” which means “slave” and also comes from “Rabota,” the Old Church Slavonic word for servitude.
For example, many robots are designed to do chores as maids, personal assistants or museum guides. It somewhat makes sense to Indonesia’s social norm that the position bot has taken vastly filled by female. The bot usage hasn’t varied much.
This condition is adapted by engineer or other stakeholders to make female bot as the company representation. In addition, many of the engineers who design these machines are men, so that men preferably find women attractive, and women are also OK dealing with women.
And by that, according to the World Economic Forum, women projected to have the biggest impact in jobs in the near future as a result of automation replacing human activities. Women are more likely to be employed in jobs that face the highest automation risks. For example, 73% of cashiers in shops are women and 97% of cashiers are expected to lose their jobs to automation. The same report predicts that persistent gender gaps in science, technology, engineering, and mathematics (STEM) fields over the next 15 years will also undermine women’s professional presence.
Okay, we know it’s been too far, the world has to change too much. But the nearest lack we deserve to take note from fembot is this: Although these AI helpers talk like women, they are still not exactly programmed to know what a woman would say.
Cortana is the only female persona bot who provided a number to the National Sexual Assault Hotline. “Siri said it didn’t know what the phrase meant and S Voice and Google Now offered a web search.”
Although, some benchmark chatbot has been put their effort in countering sexual harassment. It’s still far from perfect, but we are still on the progress to make it.
In the short term, female voices will likely remain more commonplace, because of both cultural bias and the role technology plays in our lives.
As common as it is, research shows that highly anthropomorphized female chatbots that engage in social behaviors are significantly shaping positive consumer responses, even in the error condition. Moreover, female virtual assistants are much more commonly forgiven when committing errors compared to male chatbots.
As building male persona for a chatbot might still a far from the sight, creating a womanlier conversation to a fembot might be at least an ideal alternative to put it mildly.
PWC said, in the past, most chatbots were female. Today, new bot start-ups are steering away from the typical female voice to adopt a more balanced mix between female and male voices. In many cases, they end up not choosing one or another. The culture of a company and the developers and content programmers’ cultural background influence bots. The bot might be a robot, but its creator is a human being who unconsciously includes both virtues and biases in the system. It seems to be quite difficult to create chatbots that aren’t embedded with the unconscious gender stereotypes common in society.
Developers can’t separate the women’s voice to the nature of how it innately behaves and gather a whole perspective from the gender you’ve taken the credit for might be a best deal to do.